本期播客是《口腔医院》的第 23 期，我们邀请了品牌星球的创始人 Brian 来聊聊品牌。这两年感觉做品牌越来越难？市场竞争加剧，品牌打法是否变了？在“品牌”这么大的话题下，作为品牌设计服务方的丁凡和我，与作为品牌观察者的 Brian，会产生出哪些不同的观点呢？在本期节目里你将听到：2:25 从Social Beta到品牌星球5:57 从18年到现在，新消费品牌环境的变化13:16 做品牌是做什么？23:05 未来要诞生超级“单品牌”是很难的27:45 国外和国内做品牌最大的区别在哪？36:56 品牌星球想要讨论的价值观55:00 Brian理解里的中国美好品牌1:00:13 已经卖得不错了，我为什么还要做品牌建设?1:23:44 把中国市场比喻成一个生态系统，它是什么样的？1:42:00 五年后，中国品牌的情况如何？
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