中欧国际工商学院金融与会计学教授苏锡嘉与SMG上海广播电视台主持人宇皓一起聊聊中国企业出海的那些事儿：是产品为王还是品牌制胜？面对文化差异，怎样才能不踩雷？中国品牌如何在海外讲好自己的故事？苏教授的第一手中企出海观察，为我们分享了那些企业在出海路上踩过的坑和取得的经。6:00 什么样的企业不适合出海？6:39 为什么瑞幸出海比霸王茶姬出海更困难？8:03 安踏成功出海，靠的是什么？10:16 再低端的产品也要在海外建立品牌意识12:44 为什么在越南看不到中国产摩托车？15:36 有时候必须放下身段，才能抢占市场17:01 出海的禁忌：忘记自己是“外国人”19:20 什么事情上犯了事，连总统都帮不了你？25:14“中国制造”为什么价格提升不上去？28:10 中国新能源汽车出海，做对了三件事32:51 越南和印尼的劳动力，并不便宜35:43 中国企业出海东南亚，为何热衷做公益？38:19 不同类型企业出海，谁更能立足当地？42:29 抵御诱惑——出海人最基本的事业态度
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