今天來聊一聊蝦皮購物(Shopee)創辦人李小冬創業的故事, 一個平凡人,如何在2018年一躍登上新加坡首富。 李小冬的創業動機始於2005年賈伯斯的一場演講, 「Stay Hungry, Stay Foolish」, 這段演講內容改變了他的一生, 促使他後來跟合夥人一起創辦了冬海集團。 一開始冬海集團的主要業務其實是遊戲代理公司, 某天因為女兒的一句話, 讓他發現新商機,催生了蝦皮購物, 也一舉把他推向新加坡首富的寶座。 電商平台很多, 究竟蝦皮購物是怎麼在草創期攻城掠地? 又是如何影響了實體店面的買氣? 一起來聽聽本集的精彩內容。 -- Hosting provided by SoundOn
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