每年夏季，饮料行业都会有一番激战，前几年的主题可能是“代糖”，而近年的一个火热的细分战场则是“冰杯”。一个塑料杯装满冰块，看上去都很难称之为一种“产品”，但它在便利店的价格与瓶装饮料接近，并且在近几年迅速普及。为什么一杯冰块也能卖钱？它是怎么流行起来的？本期节目我们来探究冰杯背后的门道。| 主播 |肖文杰、约小亚| 延伸资料 |CBFI - 冰杯生产线介绍未来预想图 - “冰杯”怎么就成了韩国便利店的土特产？| 企划会议奥纬咨询 - 2023即时零售冰品冰饮消费趋势白皮书| 后期制作 |秋秋| 声音设计 |刘三菜| 收听方式 |你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。| 认识我们 |微信公众号：第一财经YiMagazine联系我们：[email protected]
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