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大材小用 | 运动与语言

11 Yuan冯媛:如何从零搭建京城最时髦运动社群

21 Jul 2022

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和京城最洋气运动社群 Playground 创始人 Yuan 聊了一集。她从联合国出来,现在是一家定制运动鞋履品牌的联合创始人,切换职业赛道的同时把 Playground 运营到今天的规模。除了聊骑马、飞盘、橄榄球和跑山,借机窥探一把时髦年轻男女都在玩什么,我们也深入聊了聊社群运营的底层思考。成熟的社群规则会拥抱不同的性格投射,也会鼓励所有人毕业。像我常说的写作一样,社群运营也是一种自我表达,而表达的一个必然结果是带来秩序。对于浪漫而冲动的人来说,秩序会成为补充内在、约束发散的一盏灯塔。这一期就像我把和朋友会窝在沙发上谈心的内容放上了播客,时不时彼此会心一笑,我们都感受到了对方语言和倾听中轻柔的按摩。【嘉宾】Yuan 冯媛 Playground创始人马术运动新同学

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