探討流行現象的傳播機制及其社會工程的影響。作者首先回顧了其早期著作《引爆點》的核心概念，並引出新書《引爆點的復仇》將聚焦於引爆點的刻意操控。文章透過多個案例，例如洛杉磯銀行搶劫案的「超級傳播者」、醫療實踐中的「小區域差異」、邁阿密醫療詐欺的「上層故事」，以及精英大學如何利用體育項目維持「群體比例」，展示了特定個體、環境或潛在文化如何深刻影響社會行為。最後，文章著重分析了流行病（如COVID-19）的真實傳播方式，強調「超級傳播者」的重要性，並將此概念應用於解釋鴉片類藥物危機的演變，揭示看似無關的因素如何共同塑造複雜的社會現象。
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