討論企業如何利用群眾的力量來推動創新、改善營運和增強客戶關係。 文章探討了眾包(crowdsourcing)、開放原始碼(open sourcing)和社群(community)協作在商業世界中的應用。 透過 Procter & Gamble 透過外部網路尋找創新、亞馬遜透過開放其資料庫促進發展以及 Netflix 透過客戶評分推薦電影等例子,文章展示了企業如何利用集體智慧。 此外,文章還闡述了社群融資,例如 Prosper 和 CommonAngels,以及如何透過社群參與來進行內容創作、客戶服務和行銷。 最後也強調企業必須擁抱透明並培養鼓勵參與和回饋的社群,才能在日益互聯的世界中取得成功。
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