百年前，陈蝶仙从他的书斋出发，亲手缔造了一家跨国轻工业巨头企业，在“洋货”环伺的亚洲市场取得了惊人的成功。他的种种尝试正是中国轻工业的转型探索，但他的生平却已经鲜为人知。出身儒医世家的陈蝶仙，在科举制衰亡的晚清“躬身下海”，学习科学，热衷投资赚钱和发明创造。他巧妙地抓住时代冲突，依靠超高的商业直觉和营销天赋，利用文学小说和化学常识推广专栏树立“多情““新知引领者”人设，使蝴蝶牌美妆在全球商品的激烈竞争中脱颖而出。百年后，“国货”依然是我们争论不休的话题，讨论中充满政治化以及隐含各类“主义”的用语话术，但观察陈蝶仙为代表的民间工业家，人们会发现，当年国货品牌的诞生，恰恰是发生在某种非政治化的、生活的、“游戏”的心态中。而如今的国货打造品牌的手段，似乎还不如陈蝶仙的创意……｜song list｜片头曲：周璇 - 夜上海片尾曲：白光 - 莫负今宵 / 听友群 /《蜜獾吃书》听友群现已正式开放！进群方式：在「日谈公园」公众号后台发送“李小谈”，长按识别名片二维码添加，备注蜜獾吃书，即可进群～/ 商务合作 /欢迎发邮件至 [email protected]
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