Buddy Media
company
10 mentions
8 recordings
first heard Feb 2016
last heard Jun 2025
↓6 vs the 12 months before
A social media marketing platform for Fortune 500 brands, started by Mike and Kass Lazaro, later sold to Salesforce
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Moments
newest first · ▶ plays the momentMike LazerowPassion Struck with John R. Miles · Kass and Mike Lazerow on Why Building Big Requires Feeling D... · 20:20 · Jun 2025
…And I think where that was most apparent to me, the specific was when I walked on the stage in the day we announced the sale of Buddy Media for 745 million to Salesforce. I walked on this stage, I look out this ballroom, all of our employees are there. And I felt beat up. I was 40 pounds overweight.…
John R. MilesPassion Struck with John R. Miles · Kass and Mike Lazerow on Why Building Big Requires Feeling D... · 3:27 · Jun 2025
…My guests today are Cass and Mike Lazaro, serial entrepreneurs, early investors in Liquid Death and Scopely, and authors of the brutally honest new book, Shoveling Shit, a love story about the entrepreneur's messy path to success. They have built and sold multiple companies, including Buddy Media, which they sold to Salesforce, for a whopping $745 million.…
Kass LazerowRight About Now - Legendary Business Advice · SHOVELING SH*T: The Entrepreneur's Messy Path to Success wit... · 2:24 · Jun 2025
…And we ran that and grew that. It was the top social media marketing platform for all the top Fortune 500 brands. We sold that to Salesforce in 2012. And we've been investors and VCs since then. And we wrote this book, Ryan, because we want to help entrepreneurs. We want to help them with the cheat codes. We have like 50 plus in this book.…
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