consumer impression test

legal_issue
3 mentions 1 recordings first heard Dec 2014 last heard Dec 2014 ±0 vs the 6 months before

Test focusing on how consumers perceive trademark similarity

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UnknownSupreme Court of the United States · Hana Financial, Inc. v. Hana Bank (13-1211) · 46:41 · Dec 2014
…I I think if one just reads what the what the standard of cons uh continuing consumer impression and then you look to the past cases, there is some confusion as to how these cases have come out.…
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UnknownSupreme Court of the United States · Hana Financial, Inc. v. Hana Bank (13-1211) · 46:30 · Dec 2014
…Consumer impression is going to not just lead to a different result, but a very different kind of test than if a court looks at these past examples to truly understand how narrow uh tacking is.…
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UnknownSupreme Court of the United States · Hana Financial, Inc. v. Hana Bank (13-1211) · 46:12 · Dec 2014
…I I think there's a reason that this is called the legal equivalence test and not simply just consumer impression.…
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