cost to acquire a customer

concept
1 mentions 1 recordings first heard Nov 2025 last heard 14 Nov ↓1 vs the 6 months before

A financial metric representing the cost to acquire a customer in a business context.

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UnknownThe Game with Alex Hormozi · 9. Know The Levers | $100M Lost Chapters Audiobook · 0:17 · 14 Nov
…The three levers of acquisition are cost to acquire a customer, CAC, lifetime gross profit, LTGP, and payback period, PPD.…
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