Fascinate
media
2 mentions
1 recordings
first heard Jul 2024
last heard Jul 2024
±0 vs the 6 months before
Book on branding and fascination written by Sally Hogshead
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newest first · ▶ plays the momentSally HogsheadThe Action Catalyst · REMASTERED: Fascination, Persuasion and Captivation, with S... · 5:53 · Jul 2024
…Well, I drew upon my background as an advertising creative director, drawing upon all my experience with learning what are the best practices of the world's leading brands, the world's most loved brands. And I wrote Fascinate about how brands become fascinating and the messages they create.…
InterviewerThe Action Catalyst · REMASTERED: Fascination, Persuasion and Captivation, with S... · 0:49 · Jul 2024
…Such an exciting show for you today. Sally Hogshead is a Hall of Fame speaker and her first book was called Fascinate, Your Seven Triggers to Persuasion and Captivation. And she is an expert in branding, in personal branding, and particularly the world's leading expert on fascination. And she's made a few minutes to be with us here. Sally, thank you for joi…
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