Garrett Johnson in Podcasts
personAmerican professor of marketing at Boston University specializing in digital advertising and consumer behavior.
Mentions Over Time
2
mentions
Mentions in Podcasts
Marketplace All-in-One
How "surveillance pricing" charges one online customer more than another for the same item
Garrett Johnson is a marketing professor at Boston University.
Marketplace All-in-One
The challenges of integrating ads in AI search engines
We spoke with Garrett Johnson, a professor of marketing at Boston University, to get a sense of why jumping into the ad business is difficult.