George T. Doran in Podcasts

A number of variations have emerged since the 1980s, but let's talk about Doran's original acronym.

Doran suggested that the greatest risk of ambition lies in aiming too high too quickly.

it's a framework that american economist george t doran introduced in the november 1981 issue of management review in a two-page article entitled there's a smart smart way to write management's goals and objectives