ignorance debt

…It's ignorance around four things, but before I tell you what they are, the reason that it's costing you so much money is that right now, not knowing how to make a billion dollars a year costs you a billion dollars a year, which is why the biggest debt you have to pay down as fast as possible is what you're paying to the universe, what you're paying to other…

…And that's how you can attract better talent, who can do better things, who can accomplish things that are impossible. And the craziest thing is that the most expensive thing that's costing you the most money in your business right now is ignorance.…