Improve It

…And over time, they actually integrated one of our core values, which is yes and, into their core values. And it was prominent every single place in their office, in their meeting rooms. And it was a core tenet of how they operate. So that's really over time how we can build and change cultures, have the conversation shift to more meaningful behavioral chan…

…And that is we allow people to see that culture change over time. We're actually able to get in there, integrate what we've done with their core values. For example, American Marketing Association was a client of ours in the very beginning. And we worked with them with what we call culture change.…

…Improv is the teaching tool, but we have 10 of those experiences, not to mention our keynotes, book clubs, all of that. So we really developed a lot of material over the past 10 years, and we're actually getting ready to come up with some fresh new ideas in 2025 that I'm super excited about. The everything that was built on client-esque.…