International Journal of Consumer Studies

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1 mentions 1 recordings first heard Jul 2026 last heard 31 Jul ↓1 this month

Scholarly journal focusing on consumer behavior research

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ListenPath HostInside the Mind of the Music Industry: Understanding the Psychology of Listener Behaviour · Collaboration Won't Save You: Why Feature Releases Rarely Bu... · 7:27 · 31 Jul
…A meta-analysis published in the International Journal of Consumer Studies found that the relationship between partnering brands has a significantly larger impact on the success of the partnership than either brand's individual strength.…
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