John Caples
person
5 mentions
1 recordings
first heard Feb 2026
last heard 11 Feb
↓5 vs the 6 months before
American advertising pioneer and author of Tested Advertising Methods
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newest first · ▶ plays the momentRussell BrunsonThe Russell Brunson Show · Tested Advertising Methods: The Blueprint for Higher Convers... · 12:57 · 11 Feb
…All right, now one of the tests that Caples talks about here in this book that was really fascinating, because we actually tested it on our side, he said that when you're testing headlines, he said that specifics will always out-convert generalities.…
Russell BrunsonThe Russell Brunson Show · Tested Advertising Methods: The Blueprint for Higher Convers... · 3:55 · 11 Feb
…And so this book right here, like I feel like John Caples would have been like my marketing uncle or grandpa or something because we were cut from the same thread.…
Russell BrunsonThe Russell Brunson Show · Tested Advertising Methods: The Blueprint for Higher Convers... · 2:59 · 11 Feb
…Capels is one of the best and tested advertising methods.…
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