Journal of Advertising
media
2 mentions
2 recordings
first heard Jun 2026
last heard 26 Jun
↑2 vs the 6 months before
Peer‑reviewed publication focusing on advertising research
Trend
Peak in the week of 26 Jun — 1 mentions across 1 series.
Moments
newest first · ▶ plays the momentJayson (ListenPath host)Inside the Mind of the Music Industry: Understanding the Psychology of Listener Behaviour · Why The Listener Isn't Listening: What Neuroscience Tells Us... · 6:53 · 26 Jun
…A study published in the Journal of Advertising, examining cognitive and affective priming effects on advertising, found that the affective context surrounding an advertisement, that is, the emotional state it triggers or builds upon in the audience, significantly influences the evaluation of the advertised content, as it operates primarily through attitude…
Jayson (ListenPath host)Inside the Mind of the Music Industry: Understanding the Psychology of Listener Behaviour · The Stream Deception: Why Running Meta Ads Directly to Spoti... · 16:25 · 5 Jun
…A review published in the Journal of Advertising examining the transition from exposure-based to encouragement-based advertising models found that the critical variable distinguishing sustainable advertising investment from unsustainable exposure spend is whether the advertising produces consumer engagement, an active, invested relationship rather than passi…
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