LTGP in Podcasts
conceptA metric representing the total profit generated over a customer's lifetime.
Mentions Over Time
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Mentions in Podcasts
The Game with Alex Hormozi
9. Know The Levers | $100M Lost Chapters Audiobook
The three levers of acquisition are cost to acquire a customer, CAC, lifetime gross profit, LTGP, and payback period, PPD.
The Game with Alex Hormozi
1. Welcome to $100M Lost Chapters
It gives you more in-depth examples on how to calculate the three main metrics of acquisition, lifetime gross profit, or LTGP, cost to acquire a customer, or CAC, and payback period, or PPD.