Marketing Letters
media
1 mentions
1 recordings
first heard Jul 2026
last heard 31 Jul
↓1 this month
Peer‑reviewed journal covering marketing theory and practice
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newest first · ▶ plays the momentListenPath HostInside the Mind of the Music Industry: Understanding the Psychology of Listener Behaviour · Collaboration Won't Save You: Why Feature Releases Rarely Bu... · 6:44 · 31 Jul
…A study published in Marketing Letters found that combining artists from different genres can meaningfully increase a song's popularity, but the effect depends heavily on the specific distance between the genres involved and the way that distance is perceived by each artist's existing audience.…
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