Michael Fortin

…remember the time my very first product i created this is even before my potato gun dvd for those who've heard that story but this was my actual first product ever was a software i created called zip brander and i remember creating the site it was up there i was i was driving ads to i was making i was making a couple sales a day and i remember hearing about…

…Because like you're actually in your own right. Well, it's funny because like when I got in this business, I was learning all the pieces and copywriting was the one I was like, I don't want to do that. Like that was the worst. There's also the most expensive. I remember like the first time I tried to hire a copywriter, it was Michael Fortin and he wanted 15…

…And I was like, of all the pieces, I can hire a designer for a couple hundred bucks, I can hire people here, but the copy was the most expensive. In fact, I remember trying to hire Michael Fortin, and he quoted me eight grand. I was like, eight grand? For some words on a page, it made no sense to me, right? So I'm like, I have to learn this. So Carlton was…