Mr. Zip

…So it's cheaper. It's generally a little safer. We're going to talk about a few examples of these before we get to flagship. One very successful one was a program called Mr. Zip. And this is just very lo-fi. They would have marshals dressed up as U.S. mail carriers and they would just knock on your door and say, I got a package for Mr. Homer Simpson. And th…

…Yeah, you know, institutions like the post office are trying to deal with this increasingly complex world by turning it into numbers. But ordinary citizens feel like they're being turned into numbers. One newspaper complains that this is a way to further subdue man with digits. But the post office had expected this. And they had a secret weapon, a little c…