payback period in Podcasts

concept

A financial metric representing the time it takes to recover the cost of customer acquisition.

Mentions Over Time

2 mentions

1 related entities

supports

The Game with Alex Hormozi

9. Know The Levers | $100M Lost Chapters Audiobook

The three levers of acquisition are cost to acquire a customer, CAC, lifetime gross profit, LTGP, and payback period, PPD.

The Game with Alex Hormozi

12. Payback Period PPD | $100M Lost Chapters Audiobook

Payback period equals the time it takes to break even on what you spent to get a new customer.