Research That Scales

…So yeah, one of the biggest things is just going, well, we're going to scale research and scaling research means just hiring more researchers to do more research. And then often forgetting about the systems that even sit behind the researchers. Scaling is not just about getting bigger. It's really about progressively delivering greater and greater value for…

…Now, I did a lot of thinking about what does scaling actually mean in the sort of wider manufacturing world versus how does that compare to what we're doing in research and therefore how you actually scale research. And chapter one and two really dig into this. Just by the way, often people don't pick up on it and I like to point it out.…

…One of the biggest barriers is a lack of strategy. You cannot scale unless you know what you're going to scale. And I cover this a lot in Research That Scales. Because you can't scale research. Research is, I mean, you can scale the number of reports that you create, but is that really useful? You know... It's such a varied product to create.…