Rob Young in Podcasts

I think it's probably necessary innovations of what they are. If you want to attract a younger audience, you've maybe got to do it in a different way. The gamification of the experience, which maybe I'm responsible for, my past life, I don't know. Peter Moore is the former CEO of Liverpool FC, and a man who knows a thing or two about innovation and attracting younger audiences from his time as head of EA Sports and overseeing Xbox at Microsoft. Look, if they're built for just clicks, they'll fade and die. Traditional sports are multi-generational.