Robert L. May

…He also took his reindeer with him, but not until much later did Rudolph join his troop. In 1939, Montgomery Ward department stores commissioned Robert L. May to write a storybook which could be given to children visiting their branches over the Christmas period. Visiting their branches? In May's tale, Rudolph was shunned by the other reindeer because of hi…

…Or not sold out. They gave it away. They ran out. And then something really interesting happened where Montgomery Ward gave the rights to the story over to Robert L. May, which is really unusual. He was just a copywriter who worked for the company.…

…This was back in the 1930s. The Montgomery Ward department store would hand out little booklets to shoppers. So parents would come in, they'd give something to the kids to keep them busy while the parents shopped. And what they did is they tapped a copywriter named Robert L. May.…