Shoulder 360

…One of the examples of a niche that I've seen recently, a company called Shoulder 360 or Conference Shoulder 360. The beauty of that is you know exactly what your targeted customers are, exactly what your targeted audience is, exactly what you're trying to do. I love that. It's not a company we're involved with. I just love the concept, Shoulder 360. Jack W…

…And I love a current niche business, and I'm watching them, they're involved in called shoulder 360, you know exactly the audience are trying to attract, exactly the vendors are trying to attract, everything's around the shoulder. They've got very great clarity about their niche and around their product.…

…Is it a physical therapist that deals with shoulders or is it a hospital service that deals with shoulders? But really knowing your product market fit and really testing early. We talk often about the concept of companies is you have to be willing to commercialize early to try and test early whether your product's really needed and trying to identify this id…