Simple Mills

…I had some crackers from Simple Mills, Lesser Evil popcorn, Pirate's Booty.…

…Billion-dollar valuation company. It is in every grocery store you can imagine in the United States. They've gone from baking mixes to snacks, cookies, crackers, all gluten-free. Caitlin is still the CEO of that company. It is remarkable what she's accomplished. And that was really a... Heart, let's work on the fear of the challenge of big. Let's work on w…

…I'll give you an example that I've used many times, and Caitlin, forgive me if I'm getting this wrong, but I'm going to talk to you about the conversation that I had with the founder of Simple Mills, Caitlin Smith. Thank you. Caitlin came to Booth because she was working on a startup. She was working on making gluten-free baking mixes for people who suffer…