Steve Larson

…I remember Steve Larson was in the room, and Steve told me that when he was coming to Funnel Hacking Live, he was like, I'm going to do everything Russell says, but I'm not going to publish something. I don't want to put my voice out there, but I'll do everything else he says. And I got on stage and I said, I talked about publishing.…

…I actually heard Steve Larson say this and I loved how he said it because people always say like, find a blue ocean and And he's like, no, I actually go to red oceans, but I become the blue ocean opportunity in the red ocean. I'm like, oh, game changer, right? So he's saying, go where it's saturated and look at what's out there and then find out what's miss…

…So the way you talk about it in marketing is you're always selling the thing that sells the thing. I wish I could remember the name of the guy who said that. Steve Larson, I think. So your Facebook ad is selling the opt-in page. Your opt in page is selling watching the video. And I'll tell you as you go.…