The White Company

…uh of fragrance creation and so John Lewis I bought uh I was there for seven years and I bought all sorts of things including toilet brushes uh bathroom cabinets wooden flooring was a really glamorous one um but uh also when I worked in the bar shop department I started buying some fragrance like uh soaps and body washes and I thought this is amazing this I…

…How do you feel that those roles kind of primed you and prepared you for when you came to creating a fragrance brand? They were like instrumental, like quite critical to it all because I had loved perfume for so long. I was building up this little private collection of Disney and Dior. But it wasn't until I became a buyer that I understood how you could cre…