Thomas's English muffin
product
2 mentions
1 recordings
first heard May 2025
last heard May 2025
±0 vs the 6 months before
Iconic breakfast product with secret recipe
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Moments
newest first · ▶ plays the momentMalcolm GladwellRevisionist History: The Staten Island Problem · The Formula · 1:40 · May 2025
…It involves how they create their famous nooks and crannies, the most distinctive feature of a nearly half a billion dollar product. The owner of Thomas's, Bimbo Bakeries, Grupo Bimbo, say this secret was allegedly known to only seven employees at the company.…
Malcolm GladwellRevisionist History: The Staten Island Problem · The Formula · 1:22 · May 2025
…It was clear that Ben had gone very deep into the nooks and crannies of this story, but this work was too important to stop. In case you missed our previous episode, let me catch you up. One of the most famous trade secrets of all time is the recipe for Thomas's English muffins.…
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