Tony Olwick

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1 mentions 1 recordings first heard May 2025 last heard May 2025 ±0 this week

Consultant who wrote about outcome‑driven innovation in the early 2000s

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HostInsights Unlocked · Leverage the Jobs To Be Done framework to drive growth · 6:04 · May 2025
…Yeah, sure. So I got in touch with Jobs to be Done or I first came across the concept in about 2003 when a gentleman named Tony Olwick wrote an article. in the Harvard Business Review, I think it was turn customer input into innovation, right? And that was really when I started to get into his method in particular, which he calls ODI, outcome-driven innovat…
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