trademark

…Ensure that you are looking and policing because what ends up happening is there's a theory in the law that if you don't protect your rights, you lose your rights. So if you, for example, know that someone is infringing your trademark and you don't do anything to enforce it, well, if you go for a sufficient period of time without doing it, you may lose some…

…On the other side of that, you have trademarks and trademarks are really, really powerful because they indicate source of something. A really strong trademark is Apple, for example. So an Apple, it's a fruit, right? But in the context of technology, Apple is a company and a company that makes really great products. And anytime someone sees something,…