Wistia

…I remember my friend Chris at Wistia, he had an opportunity to sell and he realized that if he sold the business, he would just start the exact same business. So instead of selling, he raised a bunch of debt to then buy out his early little investors and then kept with his partner building the business that he enjoyed so much. Number three is stack.…

…So for those who don't know Wistia enough, why should they use Wistia versus YouTube? I can tell you what we're used to doing, but I'm curious what you say, Chris.…

…And that was enough to start, which was the important part. But it was not an overnight success. We started and then pivoted and pivoted and pivoted and found our way to what the beginnings of what Wistia is today. But yeah, it was that understanding and this counterintuitive idea of maybe online will really democratize this. And it totally did. It just too…