Aaron Day

speaker

569 appearances 2 recordings 2 series first heard Dec 2024 last heard 3 Feb

Aaron Day’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.

Appearances

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Escaping the Drift with John Gafford · The Future of Creator Commerce: How to Monetize Your Passion (Aaron Day) · 3 Feb 2026 podcast

We are a software company and we service thousands and millions of creators, right?

So what's interesting for us is let's say every day in the United States, three to 4,000 people sign up to be a creator on our platform.

10, 20% of those people were fans of a creator.

And they realized by watching what the creator did, they could do it themselves, right?

So that metric, that's been a very important metric to us for the last couple of years.

Now, going forward, I think the metrics are going to be very interesting to watch is how... Okay, so I got to explain this a bit.

So this is something that if you're listening to me for the first time, if you're watching me for the first time, you need a little bit more background to understand.

So...

So you think about the top three or four e-commerce sites you go to to buy things, right?

You go to them to specifically buy something or it's a impulse buy for something you may want.

You want a new jacket, you start looking around for a new jacket.

In our world, the fans of these creators come into their stores every day.

because they are so tied to these communities of these creators, they're so passionate about it, they come into these stores every day.

And their frustration point is that the creator's not launching new products fast enough, right?

Yeah, and we have it all the time.

I mean, it's across every vertical, it's every spectrum you can think of.

And so I think the metric will be how many new products are built and put into these creator stores that are collaborative with the creator and the fan.

And I think what you're going to see is that you're going to see a big movement from one creator creating content that 10,000 people view and follow to one creator finding 100 fans who want to come together and create content that 100,000 people follow, right?

So I think technology is evolving enough to where...

these little mini marketplaces are being built, right?

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