The Future of Creator Commerce: How to Monetize Your Passion (Aaron Day)
episodePreviously titled “He Lost a $100 Million Company Overnight (And How He Rebuilt) (Aaron Day)” — renamed by the publisher on Aug 17, 2026
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How did Aaron Day build a $100 million tech empire?
And now, Escaping the Drift, the show designed to get you from where you are to where you want to be. I'm John Gafford, and I have a knack for getting extraordinary achievers to drop their secrets to help you on a path to greatness. So stop drifting along, escape the drift, and it's time to start right now. Back again, back again for another episode of Like It Says in the Opening Man, the show that gets you from where you are to where you want to be. And today, beaming live the internet into the studio, I got a guy who's done some amazing things. And you'll see where that goes. Yeah, that's a terrible pun. I get it. He is somebody that spent the last, I mean, his whole life, really, working with some incredible companies and building some incredible things.
And he most recently has taken on the role, CEO of a company called Amaze. which is really leading what some would call the strategic evolution and is the leading player in the creator content ecosystem, empowering individuals to transform their passions into thriving and stable businesses. Some wouldn't say that. That's what his publicist said. But maybe we'll say it at the end of this. We're going to find out.
What caused the collapse of Aaron Day's company in 2008?
Ladies and gentlemen, welcome to the program. This is Aaron Day. Aaron, how are you?
Great, John. Thanks for including me and hope you're getting ready for a nice holiday season.
Yeah, yeah. The holidays are upon us and all of the things that come with it. I don't know where you spend the holidays. We're going to get to my favorite thing this week, which is every year, I stole this from my friend, Kent Clothier, and I do it here. And Kent told a story one time in a mastermind that I'm a member of. And he said, you know, when I grew up, you know, my mom was one of those people that we had to put the Christmas presents on layaway, right? For those of you who don't know what the layaway is, it's where you go to a store, you pick stuff out, you give them a little bit of money now, and then when you get paid, you can afford to come back. And What he does now is he just randomly gathers a group of high-level entrepreneurs and they go out and they just go into stores like Burlington Co.
Factory or stuff like that.
What lessons did Aaron learn from the 2008 financial crisis?
And they say, hey, could you go do me a favor and pull all of the layaways that you have with kids' clothes or toys, all of them. And then they just pay them off. just randomly for people to do that. And I've stolen that idea. We're getting ready to go do that after this. I love it. It's one of my favorite things to do during the holidays because, you know, my mom was also one of those people back in the day. So yeah, I appreciate it. It's my little fun way to give back. What's your, before we get into Omaze, what's your favorite way to give back for the holidays? What do you love to do?
Well, for many, many, many years. So my mom, who passed away in 2021 from some of the effects of COVID, ran the largest battered woman shelter and child shelters in Orange County, California. So for many, many years, I would dress up as Santa Claus and go to the shelters and give away gifts to the kids and families that were pretty severely abused. And I have to tell you that it's probably one of the hardest things you could ever do is sit there as Santa Claus and watch these kids come up and you give them one gift and the excitement in their faces and the expression of just joy.
How does Aaron view the future of the banking system?
But physically you can see what they've been through and, and so like that. And so I did that for many years and that was, that's still to this day, probably one of the most, you know, grateful things I've ever done. And it made me appreciate my mother so much because she dealt with it 365. I dealt with it one day of the year. Right. Um, but, um, that, that, that to me has been one of my lifelong favorite traditions at Christmas to give back. Right. So. I love that. That's awesome. So let's jump right in. By the way, the new generation of layaway is Klarna, in case you didn't hear. What is it? What is it?
What are Central Bank Digital Currencies (CBDCs) and their implications?
It's called Klarna. So if you go online and you buy anything, you're going to see payment options, and you'll see Klarna, and Klarna lets you pay as layaway, right?
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Chapters
8 chapters
1
How did Aaron Day build a $100 million tech empire?
0:04–1:11
2
What caused the collapse of Aaron Day's company in 2008?
1:11–2:08
3
What lessons did Aaron learn from the 2008 financial crisis?
2:08–3:17
4
How does Aaron view the future of the banking system?
3:17–3:48
5
What are Central Bank Digital Currencies (CBDCs) and their implications?
3:48–5:02
6
Why did Aaron invest in gold and cryptocurrency?
5:02–6:27
7
How can entrepreneurs protect their assets from government overreach?
6:27–7:41
8
What is the future of e-commerce and content creation according to Aaron?
7:41–47:14
Speakers
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The Infomercial King's Fall and Rise – Kevin Trudeau
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point
From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition