Aaron Harper

They buy into a franchise and they think they don't have to do anything.

If I could support fully multi-million dollar locations with just our infrastructure alone, we wouldn't franchise our business.

There'd be no point.

We would just hire managers.

We'd keep the entire economic upside instead of getting a royalty.

There'd be zero reason to franchise your business.

Where franchising...

And the franchisees that make the biggest difference and make the most amount of money, they understand that it is 100% their business.

It lives and dies with their ability to hire, retain, recruit, sell, and build a company.

I can't do it for them.

My team can't do it for them.

I have wonderful executives that have been doing this way longer than I have.

they can't do it for them.

Again, if they could, we wouldn't franchise our business.

There'd be no reason to.

And so where you see people get in trouble when they buy into brands is they're like, they come in with kind of this employee mindset because a lot of people

are leaving corporate America where they have employee handbooks and they make 300 grand, and they expect the departments of the company they work for to give them all the things that they need to do their job well.

When you're a business owner, you have tools, but it is your job to make everyone around you do their job well.

And so going from an employee mindset to a business owner mindset

is where people struggle.