Aaron Harper

There's all these things that can go wrong.

Now, there's a lot of things that can go wrong in any business, even a franchise when you start one up.

The thing I would recommend is that if you are going to invest in starting a business, find one that you're going to enjoy doing, meaning you're going to enjoy what the day-to-day is going to look like.

If it's sales in this case, that would make sense.

But also like think about the opportunity cost associated with starting something from scratch versus starting something with a franchise versus starting and buying an existing business.

Like starting something from scratch is going to require a lot of innovation and a lot of like luck and a lot of like these things have to go right and obviously hard work.

starting a franchise is going to say, I got to find the right brand that I believe in.

And I have to believe that that brand has the ability to continue growing and create value nationally so that I can then focus on growing my local business.

And so figure out, you know, you can look at brands and say, hey, how many boxes does this brand check?

Which helps kind of that framework.

Or if it's an existing business, expect that you're going to spend 18 to 24 months of your life

looking for an existing business to buy.

That's just the reality.

And it's getting more and more competitive now to buy an existing business than it's ever been ever.

And so there's more buyers than there is supply of great businesses.

And so those are the things I would kind of think through.

I think AI is a really good lens to look at things through.

you know, what is the business going to look like?

Oh, I'm going to go buy a marketing company.

This marketing company is doing $1.2 million.