Aaron Harper

So finding great people is the single biggest leverage thing you can do to build a business that doesn't need you is finding great people and inspiring them to do great work.

But it is still your job to inspire them to create.

great good work.

Like a CEO's job is to like create a vision that's large enough for all of these other people who are going to help you grow that vision to fit their vision inside of.

Right.

And, um, and so that's a really important piece of it.

But I mean, when you start something from scratch,

you are doing everything because the business needs you to.

Unless you're coming in with venture or a product that you've got to build for two years and burn cash on,

generally like a a service business is going to require you to be the salesperson you're going to deliver i mean with our model they're going to require to they're hiring two people that are going to run the truck so that the business owner is focused on sales and revenue generating activities on a daily basis at least initially but like you're going to be working 18 hours a day like i i have conversations with some people that'll pop on my calendar i don't know how they get on my calendar but

They'll be like, oh, I've got 15 hours a week and 250 grand.

I want to put it towards a business.

And I'm like, man, if I could run a business and build a $2 million to $3 million business with 15 hours a week of a team member, like I wouldn't franchise my business.

I would just hire four or five team members and pay them 15 hours a week to do the work.

And then I'd build these.

Like it's like crazy that people think that they can create great businesses without actually putting everything they have on the line to make that work.

And this person, this avatar you're talking about that's been in a company for X number of years has an income and a mortgage and three kids and private school and car payments and all this stuff that's making $225,000 a year.

That is one of the hardest places to be as someone who wants to start a business because you have to be willing to forego all of that, put it all on the line, work harder than you've ever worked, have an almost unrealistic belief in your ability to execute on that.

And then you have to wake up every single day not knowing it's going to work, but work your life off like it's going to have to work.

Meanwhile, you're going to have pressure from bills and this and your wife, you know, all of a sudden is changing her lifestyle.