Aaron Harper

Like I think the millennial generation of like franchisors and franchise professionals thinks about the franchise business model in a much more opportunistic way versus like a more kind of like

sit down and shut up and eat your vegetables kind of way.

Um, and, uh, and so what I'm seeing, uh, so I lead a mastermind is I don't charge anything for it, but it's invite only for other franchisors that are in the service space.

And collectively we meet, uh, there's like eight of us and we collectively between all of us have like 4,000 units.

Um, and we meet for 90 minutes per month and then twice, twice per year, um, and talk about different topics.

And the innovation in the way that they're thinking about things is unlike anything I've seen in any of the previous generations of franchising.

And this isn't to knock the other generations.

We wouldn't be here without the other generations.

But us as older millennials, whatever, we just think about things differently because we were raised in a different environment.

And and so you're seeing some of these people like I'm one of them.

I've got some other friends like building really great brands with the right amount of money coming into it, with the right idea, with the right amount of infrastructure and really kind of like setting an example for future franchisors that are like, oh, yeah.

That's the way we're supposed to do it.

Oh, it's going to cost over a million dollars to franchise a business.

Oh, I don't have that amount of money.

Maybe I shouldn't franchise my business or franchisees here.

Oh, I'm going to have to be full time and I'm going to have to leave my job that pays me 400 grand a year.

Maybe I'm not going to do that because I'm not ready and prepared and I don't have the risk tolerance to do it.

That's good, by the way.

Like that's great for franchising that those two people and those like that franchise or in that franchisee don't franchise.

Like that's great for it.