Aaron Harper

But I think where we've had is like this like, oh, everyone should get into franchising.

And it's like that's not the case at all.

So I'm excited by that and a lot of the friends I have in the space that are thinking about things differently.

Yeah, the only difference is basically if you think of a business as a job and you're going to bring tools to the job, like the business is the job in this metaphor, you're going to have significantly more tools

with a franchise than you would otherwise, which means individually that job, that business is gonna take longer and be more risky because you don't, you have to create all those things.

You have to create the hammer, you have to create the wrench.

Like you don't know what a wrench looks like yet.

Whereas if you buy a franchise or you go into a franchise, like those tools exist.

And maybe you have to like iterate on one of them or tweak one of them because it's different in your market versus like Pennsylvania or whatever.

But like you still have the tools.

All the SOPs are written.

All the suppliers are chosen, all that kind of stuff.

But the actual stomach that you'll have, that you have to have in order to build a successful business does not matter whether it's a franchise or a non-franchise business or you're acquiring it because you're still going to have the same amount of mental unease starting this company that you're still going to have to get to escape velocity.

You just have more tools in your toolkit with a franchise than starting from scratch on your own.

Yeah.

So, um, so a franchisee has to be entrepreneurial, but not too entrepreneurial.

Uh, a franchise, a franchisee has to be able to follow systems and, and, and not go against and want to create all their own systems.

Right.

So like,

the the best franchisees i see and i've done you know i've been responsible for helping over 700 businesses start across the country um they're like give me the playbook and then i'm going to do exactly that right um and then after they figure out how to do exactly that