Aaron Harper

Then they're going to iterate on different things and then we're going to learn from them and then we're going to implement it across the system, right?

If the person who's wanting to start a business, if someone's listening to this and they want to start a business, enjoys creating things from scratch, coming up with ideas, breaking things until they work.

A franchise is not good for them.

Like, they should not buy a franchise.

Because what you're paying a royalty for, which, by the way, you pay forever.

You know what I mean?

Like, it's not like, oh, you only pay for a year.

Like, you pay your royalty forever.

What you're paying for a royalty fundamentally is to not have to create that stuff from scratch.

And so I've seen franchisees buy into a brand.

And they will, uh, they will literally like immediately start questioning all of the things that the brand is doing.

And it's like, there's no reason to buy in the brand.

If you're just going to say, tell me why, tell me why I need to understand.

Like just say, does this work for other people?

Yes.

Okay, great.

I have, I am, I reasonably expect that this will work for me if I do the same thing.

Um,

And so that person shouldn't franchise.

The person shouldn't be a franchisee.