Aaron Harper

And so I just don't think it's necessary to like, I got to believe in like cleaning people's homes and like making them feel a bit about their homes.

Like, sure, that can be part of it.

But like, how are you going to, how are you going to operate and successfully run a business?

Ultimately, if you start a business,

Your single goal is to hire great people that will build the business eventually without your direct involvement.

And so learning how to do that is harder than learning the insurance business.

And so what a business owner has to do or the power washing business, what a business owner has to do with their first business is learn how to run a power washing business successfully and then how to be a business owner successfully.

And those are two very different skill sets again.

And what we try to help our franchise owners do is like, think about your business, like an asset, like a,

you are creating an asset.

And like, if you don't want to create an asset, like honestly, like business ownership might not be the right thing.

Like just get a job, dude.

Like you don't have to carry all the weight, terrifying, like element of like, Emma, is this going to work out or not?

Everything's on the line.

Like,

So just keep staying a job.

But if you're going to invest in a franchise and spend $200,000, $300,000, $400,000 getting into a brand, the idea is that you're buying into systems that you can execute on that will theoretically, over time, help you remove yourself and create layers in between you and the business.

And where you see most business owners struggle is that they don't let go of those things.

They don't create the barriers because the risk associated with pre-investing in the business, hiring people before you need them.

And taking profit that maybe you don't even have yet and putting it back into the business to grow for where you're going to be two years from now versus like right now is scary.