Adam Siegelheim
speaker
526 appearances
1 recordings
1 series
first heard May 2011
last heard May 2011
Adam Siegelheim’s voice in public audio — every appearance, attributed to the second.
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Appearances
uh more and more people are using rankings.
and, you know, they're basically um
Anytime you're awarded, you know, numb number one uh sub and uh
n you know, North Dakota or, you know
no matter you know m no matter what uh
you know, the local uh newspaper ranks you the best uh
Steakhouse, uh
in in the town and people are incorporating that into their advertising.
And some of the regulators didn't like that 'cause they felt that these rankings were not very uh
um legitimate.
uh, you know, in some cases the best steakhouse might be the best steakhouse 'cause they're also the number one advertiser for that newspaper and they just happen to be the number one ranked steakhouse as well.
Uh so some of them viewed them viewed these rankings with suspicion and
I th I think the takeaway was if you are going to incorporate references to rankings
you should substantiate them with footnotes and give the regulator comfort.
um, as to where you got this from and the legitimacy.
Um
you know, something, you know, common sense, you know, avoid statements that cannot be
validated.
Yeah, they will permit
puffery to a certain extent, but as long as it doesn't go overboard.
Showing 141–160 of 526 · page 8 of 27
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