Addison LaBonte

We've done some influencer collaborations, which have knocked my socks off.

Some of these influencers have crazy high engagements.

So we did one in May of 2025 and then one in October of 2025.

With two of my influencer friends, Sydney Adams King, she was the first one in May, and then Hunter Stoller in October.

And both of them have extremely loyal audiences.

I'm talking on those days that we launched, I did about five times more in revenue than I did on Black Friday.

What?

The year before.

Like insanity.

Sydney at the time had almost 400,000 and Hunter had a little over 400,000.

Yes.

Yeah.

These aren't people with millions of followers.

They're not celebrities, but they have extremely loyal audiences who are obsessed with them.

Definitely.

Right.

Yeah, so I'd say those were the two biggest breakthrough moments.

And then we also, like I said, partnered with Taylor Dukes Wellness to do the protein cookie.

That was something I was personally really excited about because I love Taylor and her team.

But because I'm an athlete and I'm working out all the time, I eat a ton of protein.