Addison LaBonte

So no, totally different.

So I'm a full time influencer in the healthy baking space.

And in December of 2022, I did a 25 days of Christmas cookie series.

I posted a different recipe every day leading up to Christmas that year and it went viral.

And I started getting DMs from people saying, I'll pay you if you ship these to me.

And I thought, well, that's an interesting idea.

How would you ship cookies without them spoiling or breaking in half?

And I thought, well, I have demand for something that doesn't really exist.

And I live in Texas.

My family's in Maine.

My friends from college are all over the country, so I travel quite frequently.

And I was always baking things at home, packaging it up for myself, and traveling with them because I could never find what I was looking for.

And I thought, well, something like this doesn't exist.

I have people online already telling me they will pay for this.

I'd be stupid not to start a brand.

So I had absolutely no idea, like zero idea what I was doing at first.

I come from finance.

So what I did was I went on LinkedIn and I just cold messaged people in the industry.

And I spent about six months, I call it my LinkedIn MBA.

And I got on Zoom calls day after day with these people and said, hey, can I grab 20 minutes of your time?