Addison LaBonte
👤 SpeakerAppearances Over Time
Podcast Appearances
So no, totally different.
So I'm a full time influencer in the healthy baking space.
And in December of 2022, I did a 25 days of Christmas cookie series.
I posted a different recipe every day leading up to Christmas that year and it went viral.
And I started getting DMs from people saying, I'll pay you if you ship these to me.
And I thought, well, that's an interesting idea.
How would you ship cookies without them spoiling or breaking in half?
And I thought, well, I have demand for something that doesn't really exist.
And I live in Texas.
My family's in Maine.
My friends from college are all over the country, so I travel quite frequently.
And I was always baking things at home, packaging it up for myself, and traveling with them because I could never find what I was looking for.
And I thought, well, something like this doesn't exist.
I have people online already telling me they will pay for this.
I'd be stupid not to start a brand.
So I had absolutely no idea, like zero idea what I was doing at first.
I come from finance.
So what I did was I went on LinkedIn and I just cold messaged people in the industry.
And I spent about six months, I call it my LinkedIn MBA.
And I got on Zoom calls day after day with these people and said, hey, can I grab 20 minutes of your time?