Addison LaBonte

Oh my goodness.

Like the most grueling experience of my life.

Yeah.

The first year was, this is pretty much all I did a hundred hours a week by myself, but I did what I had to do to get the business to grow as quickly as I wanted it to.

Right, exactly.

Letting people know about it, getting more orders.

Influencers have been vital for us.

Just helping to spread the word.

Because you can have the best product in the world, but if nobody knows about it, it doesn't matter.

Totally, totally agree.

It's still bootstrapped, actually.

So I still own 100% of it.

It's just been cash flowing ever since.

But yeah, that is my goal is to continue to grow it, own 100% of it and grow it into something really big.

E-commerce only.

And then about three or four months in, I started to get some interest from local businesses in Dallas, where I live and where we operate out of.

And then slowly word spread around the country.

We're probably in 30 to 35 different retailers right now.

Wow.

But one of my goals for this year is to really increase our retail presence and hopefully partner with a national retailer to sell these.