Adrian Weckler

That is.

It doesn't affect them as much, and they're willing to take a certain amount of privacy.

I should say that there are signs, for those who say that the likes of Sky is way too much, there are some signs that they're modifying their prices.

I think their entry-level price at the moment, I did some research into this, is 17 quid for their Sky Stream service.

You get a bunch of TV channels, but you also get included with that Netflix and Sky Atlantic, which I was surprised.

I didn't know you got Sky Atlantic with that because that was normally...

premium television because that's all the hbo stuff so there is also maybe um a signal that sky in particular but probably others too are starting to adjust to this reality of dodgy boxes and they're starting to lower their prices on some of their premium content yeah

friendly on the wallet and obviously you're not you know you can just say oh the masters is on premier league season peaking i'll just do the month of april they have offers so all that stuff is starting to kind of happen and bear in mind as well that sky is actually the only player who sells a tv package in the irish market left on its own so you used to think about say virgin for example virgin media and then we saw vodafone come in with tv and air air tv and

None of them sell TV on its own anymore.

They're now add-ons to their broadband packages.

So you could argue that the dodgy box phenomenon, plus the rise of the Netflixes and the other big streamers, has already forced most of the TV market, the commercial TV market, to stop providing standalone TV services.

So that's just the overall dynamic of where we're going.

I think in that context, the likes of Sky will probably become, let's say more, I won't use the word desperate, but let's say more motivated to, on the lobbying front with politicians at the EU level, particularly, they're going to try and play the national or the regional card and say, this is now about the survival of European or Irish or British television.

There have been step changes.

Every six months...

Because we would be right in there on what's happening with dodgy boxes in The Independent.

And there have been some step changes.

Sky, and we keep talking about Sky, but they're such a totem for the ones who are fighting against dodgy boxes because it's predominantly their interests that I'll use them again.

But they have changed their technique and they've upped their, not aggression, but their determination on this approach.

meaningfully a few times in the last year and a half.