Aja Evans
speaker
409 appearances
2 recordings
2 series
first heard May 2025
last heard 19 Feb
Aja Evans’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.
Appearances
I like promises.
Because there's like, you know, promises.
People like, well, insurance still sounds very, the whole thing is people want it to sound more sexy and romantic.
So I feel like promises.
Like I promise to take your money in the event of a divorce.
I think in general, people just have no idea about money, number one. So whether that looks like your financial education, that's one thing. But I think in general, we don't talk about it. It feels like such a secret that isn't supposed to be spoken about. Don't ask about other people's salaries. Don't ask how people afford the things that they afford, how much they even paid for something.
So I think... This taboo has really caused us to feel uncomfortable just bringing up money in everyday conversation, even though we all have to navigate it in some way, shape, or form. And then we get into the harder stuff around, how were you raised? How did the people around you talk about money? How did you feel? What parts of your life made money feel difficult or hard to bring up?
And that can be really rooted in shame and guilt and fear and worry. And we don't like to be vulnerable. You know, humans are not really down with being super, super vulnerable, whether you know the person really well or not.
I would say practice. One thing that I always bring up to people is how important it is to communicate about your money. So that could be, hey, are you talking to your family about the estate plans? Which is another taboo topic, right? Talking about death is really hard for people. knowing that this is something you're going to navigate, but talking about what are your plans? What do you want?
Where is the money? Is there money? That can be really, really difficult for people because we're talking about the worst case scenario. So starting to have those conversations, not only with your family, but your friends, especially your spouse, if you're thinking about, hey, we want to move in together or one day get married, you need to know about the money because
What's going on with their money and my money and where are we at in general? So all of that's going to be really, really important. And then what I will say on a broader scale is having the conversation around workplace and what is the market rate? And did I ask for more money? Did I not? And all of those conversations need to start with a level of comfort, right?
that you may not have right away. So practicing is going to be really important with people that you trust so that you're not feeling really bad if you're like, I have no idea what I'm talking about.
I literally did that same exact thing with my mom for a job that I had a long time ago at this point, but I will never forget saying the number out loud to her. I said it probably 30 times before they called me so that I could say it as comfortably as possible. So practice maybe not makes perfect, but makes you a
I mean, I think feel-good finance is a perfect way, and that's exactly why I wrote it the way I did. Like, I wanted you to feel like you were sitting in a session with me. I wanted you to feel like, oh, that is Asia across the room from me talking to me. So...
I think having the space and time and realizing that you can go to those vulnerable parts of yourself that I am going to ask you in the privacy of your own home and hold your hand while you're reading this book to say, hey, let's dive into the deep, dark, scary parts of yourself that you may not go looking at all the time. And what do you need to feel supported in this process?
Sometimes you just need permission to say, hey, this was really hard for me. This was very scary for me. And I want people to give themselves that permission more frequently.
obviously comes the rapport building, right? Again, we are not diving into this session one. This is going to take some time of you sharing your life with me, you telling me who you are and who the main characters are with you along in your story. But after that comes just labeling the emotion. We don't realize how difficult it can be to just say,
And especially when it comes to our childhood and our upbringing, a lot of times my clients feel like they're doing their parents a level of disrespect by saying it was hard. So I ask my clients very frequently, I'm like, I need you to... to check your respect for your parents at the door because it's hindering your ability to just label your feelings.
And that can get really uncomfortable because I know they love their parents. I know that they have goodwill towards their parents, but a lot of times it gets in the way of them being able to say, you know what? I know they did the best that they could, but this was really difficult for me.
And that's what I'm asking my clients to do is to go to that place of realizing, hey, no one is getting in trouble here for you just saying what your feelings were. And now let's just sit in those feelings and allow them to be. And then we can talk about what you need to do in a...
Showing 381–400 of 409 · page 20 of 21
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